Completed: December 2021
This campaign proposes a thoughtfully designed condom collection tailored to the needs and preferences of women. By embracing a more feminine, empowering approach, the goal is to encourage women to take ownership of their sexual health, normalize conversations around pleasure and protection, and increase confidence in purchasing and using the product.
Applications Used
Reclaiming confidence, breaking taboos, and redefining protection—this is more than a product, it's a movement. Designed for women who lead with strength, choice, and unapologetic self-expression.
