DCU UX Study

The Start of my UX Research Practice

UX Research Design

Completed: March 2025

Project Overview

This research was to uncover why members from diffrent backgrounds are struggling to understand more on the app. Focused to understand the current user experiance with the app’s additional educational support and identify potencial ideas for impovements on: User support, Navigation, The Credit/Loans design layouts. To identify the wants, needs and pain points of users.

Applications Used

InDesign Figma
Image 1

User-Centered Redesign Initiative

A research-driven redesign informed by user behavior, accessibility insights, and iterative testing to enhance usability and brand alignment.

Urban Roots Showcase

Redesign: Informed by User Insights

Based on the final user interviews and behavioral analysis, this redesign improves navigation clarity, visual hierarchy, and accessibility—creating a more intuitive and inclusive user experience.

Image 1 Image 2
Mr.Potato ×
Person