Spanish Bodega
One of the oldest bodegas in a Spanish-speaking community.
Rebranding & Marketing
Marketing Manager & Graphic Designer
Led end-to-end execution of visual identity, rebranding, social media marketing, campaign development, and overall digital presence including web design.
Applications Used
Adobe Photoshop, InDesign, Illustrator, After Effects, Figma
Project Overview
This project was developed for Cardenes Market, a family-owned business serving the Lawrence community with Latin American products. Known as a neighborhood “barrio bodega,” the goal was to modernize the brand by establishing a strong social media presence and a cohesive marketing strategy.
New Look. Stronger Brand.
Strategic rebranding and bold visual identity design to set the market apart in a crowded local landscape.
1.0 Primary Logo
1.1 Secondary Brand Mark
1.2 Core Promotional Animation
Connecting with Customers
Capturing the authentic bodega experience through dynamic, engaging social media content.
1.3 Social Media Motion Graphic
1.4 Dynamic Social Content
1.6 Instagram Grid Layout
A Cohesive Brand Experience
Translating the modernized identity across multiple assets to ensure the family-owned legacy remains recognizable yet completely refreshed.
2.0 Brand Color Palette
2.1 Brand Patterns & Stickers
2.2 Typography System
2.3 Photography Direction
2.4 Brand Stationary
Product Mockups
Applying the new brand identity to physical packaging and everyday store items to ensure a cohesive customer experience.
2.5 Retail shopping Basket
2.6 Retail Bag Mockup
2.7 Takeout Packaging
2.8 Fleet Transportation Wrap
Grabbing that Authentic Connection
Family is at the core of the business. We focused the marketing strategy on building a strong, authentic connection between the customers and the store owner.
3.0 Store Owner Illustration
3.0 Store Owner Photo
3.1 Core Brand Message
Social Media Posts
Highlighting store products and daily specials through vibrant, engaging social media content.
3.3 Post One
3.4 Post Two
3.5 Post Three
3.6 Post Four
3.7 Kitchen Promotional Poster
Digital Presence
Translating the physical storefront into an accessible, modern digital experience.
4.0 Digital Implementation
4.1 Target Persona
Implemented during my tenure as Manager, June 2021.
Collaborated directly with the owner to create impactful community connections. The successful rebrand and digital marketing strategy resulted in increased local engagement and widespread recognition from other small business owners in the community.
Skills Applied