Her Collection
Rebranding intimacy — a package design that puts women first.
The Role
Brand Designer
Concept development, label design, 3D mockup rendering, and social campaign design.
Tools Used
Adobe Illustrator
Adobe Photoshop
Adobe Dimension
The Context
The Her Collection is a concept rebrand for Trojan aimed at female consumers — a market historically underrepresented in intimate product design. The goal was to create a packaging line and visual identity that feels empowering, elegant, and unapologetically feminine, without resorting to stereotypes or pink-washing.
0.0 Full product lineup — The Her Collection
Designing for a woman's experience, not a stereotype.
Each variant in the collection was named to reflect a feeling, not just a feature. Names like Powerful Rib, Soft Twist, and Exquisite Pleasure were chosen to evoke confidence and agency.
1.0 Brand animation concept
Every label, up close.
Explore each variant label in detail. Click any option to inspect the design.
Four variants. One cohesive identity.
Each label was designed with a consistent typographic system and floral illustration language, while using distinct colorways to differentiate the variants at shelf level.
2.0 Soft Twist — Green
2.1 Exquisite Pleasure — Pink
2.2 Powerful Rib — Purple
2.3 Exquisite Rib S — Orange
2.4 Value pack — full collection bundle
A brand voice as bold as the design.
The marketing direction paired the product with a social campaign centered on destigmatization. The visual language — soft gradients, botanical illustration, and confident typography — was designed to work across both packaging and digital channels.
3.0 Value pack label layout
3.1 Companion app UI concept
Design that challenges an industry default.
The Her Collection demonstrates that intimate products can be marketed with elegance and authenticity. The project sharpened skills in brand system thinking, 3D product rendering, and designing for an audience that is typically spoken at rather than spoken with.
Skills Applied